What makes a photograph become part of our collective memory? Sometimes it can simply be the content of the image, but more often it is the skill and talent of the photographer, their professionalism, that turns it into a visual reference. This book explores the work of 100 great photographers from all time to reveal the secrets of how they were created and gift us the magic of their craft so that we can apply it to our own creations. Organized into ten thematic blocks, each presenting a cross-section of iconic photographs, the book technically analyzes aspects such as the camera and lenses used to capture the image, composition, exposure, and light, or tone and color. From Eugène Atget and Nadar to Martin Parr, Rineke Dijkstra, or Jeff Wall, including August Sander, Weegee, or Paul Strand... the book also becomes a unique history of the photographic medium that teaches us technique and creativity in an accessible and surprising way.